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	<title>Marketing, Design, Web, Social Media, Advertising - Red Incorporated, Akron Ohio &#187; messaging</title>
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	<description>Red Gets Attention</description>
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		<title>DeHoff Realtors</title>
		<link>http://redincorporated.com/recent-work/dehoff-realtors/</link>
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		<pubDate>Mon, 08 Feb 2010 16:00:49 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[design]]></category>
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		<description><![CDATA[The real estate market was ailing and consumers everywhere were losing confidence. DeHoff Realtors knew they needed to stand out with strength, confidence and positivity in the face of a bleak looking marketplace.

The solution:
Rebrand DeHoff Realtors with an active, energetic new look and a campaign that conveys to homeowners that there is still hope for [...]]]></description>
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		<title>Brand Messaging: Keep Your Story Straight.</title>
		<link>http://redincorporated.com/articles/brand-messaging-keep-your-story-straight/</link>
		<comments>http://redincorporated.com/articles/brand-messaging-keep-your-story-straight/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 07:04:02 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
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		<category><![CDATA[branding]]></category>
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		<description><![CDATA[Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing [...]]]></description>
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