The real estate market was ailing and consumers everywhere were losing confidence. DeHoff Realtors knew they needed to stand out with strength, confidence and positivity in the face of a bleak looking marketplace.

Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing the services they need. This is where they find out if you are a good fit.

Winner International, the makers of The Club line of security products contacted us about updating their brand and giving their security products a fresh new look. We started with a new product called the Personal Vault. Here’s a look at the packaging, coming to a retail store near you.

When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand.  With the big hitters it’s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it – you know instantly who is trying to get your attention.