Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing the services they need. This is where they find out if you are a good fit.

A website with rich content is like candy for search engines. Everyone with a website is (or should be) concerned with how well their site is placed in search engine results. The web is full of information, the majority of web surfers use search engines to find new websites, and 80-90% of them will not look past the first page of results.