It can’t be denied that internet use is increasing moving towards social media. In fact, it has become the #1 activity on the internet outranking both porn (the previous #1 use of the internet) and search engine use. If you haven’t started thinking about your strategy for reaching your customers through this medium you need to start now. Even if yours is a smaller business, your customers are online using sites like Twitter and Facebook and you could be there engaging with them. In a recent survey 48% of marketing professionals said that social media would be the most influential channel and where they plan on putting the most investment in the coming year. And Twitter users are some of the most responsive of all with one study showing that they are nearly twice as likely to click on ads, visit company profiles and write reviews online.

Here’s a short video from YouTube with even more interesting points about the move to social media:

With the relative ‘newness’ of social media and it’s technologies (which are changing and developing daily) it can be a bit overwhelming knowing where to start for your business. For many of our customers this is another activity to add to an already crowded schedule – we can help. We would love to talk with you about social media and your marketing communications plans. Just contact us and we can begin the dialog.