Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing the services they need. This is where they find out if you are a good fit.

Winner International, the makers of The Club line of security products contacted us about updating their brand and giving their security products a fresh new look. We started with a new product called the Personal Vault. Here’s a look at the packaging, coming to a retail store near you.

We recently posted about the redesigned website for House of Hunan. Another part of their interactive media is ready to be unveiled. We have just released version 1.0 of their new interactive facebook fan page.

House of Hunan, with locations in Akron, Fairlawn and Medina, has been serving up gourmet Asian Cuisine for years. They were even recently awarded the “Beacon’s Best” awards for best Sushi in Akron and best Chinese Food in Akron by readers of the Akron Beacon Journal. Unfortunately their website just wasn’t living up to the same great standards – so, they contact Red.