New Interactive Facebook Fan Page

Posted by John Joyce | Posted in Recent Work | Posted on 12-15-2009

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We recently posted about the redesigned website for House of Hunan. Another part of their interactive media is ready to be unveiled. We have just released version 1.0 of their new interactive facebook fan page.

House of Hunan Gets New Website Design

Posted by John Joyce | Posted in Recent Work | Posted on 12-11-2009

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House of Hunan, with locations in Akron, Fairlawn and Medina, has been serving up gourmet Asian Cuisine for years. They were even recently awarded the “Beacon’s Best” awards for best Sushi in Akron and best Chinese Food in Akron by readers of the Akron Beacon Journal. Unfortunately their website just wasn’t living up to the same great standards – so, they contact Red.

Stick to it! Visual Brand Consistency.

Posted by Tim Wiseman | Posted in Articles | Posted on 12-07-2009

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When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand.  With the big hitters it’s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it – you know instantly who is trying to get your attention.

Matching Landing Pages Increase Ad Effectiveness 40%

Posted by John Joyce | Posted in Articles | Posted on 12-04-2009

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Some interesting research came out recently that validates the importance of a completely integrated marketing and advertising effort. Crown Peak conducted a study of holiday advertisers and discovered that 66% percent of online ads simply redirect users to the website home page, or a generic search result page rather than a landing page specifically tied to the ad content, message or call to action.