We recently posted about the redesigned website for House of Hunan. Another part of their interactive media is ready to be unveiled. We have just released version 1.0 of their new interactive facebook fan page.

House of Hunan, with locations in Akron, Fairlawn and Medina, has been serving up gourmet Asian Cuisine for years. They were even recently awarded the “Beacon’s Best” awards for best Sushi in Akron and best Chinese Food in Akron by readers of the Akron Beacon Journal. Unfortunately their website just wasn’t living up to the same great standards – so, they contact Red.

When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand.  With the big hitters it’s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it – you know instantly who is trying to get your attention.

Some interesting research came out recently that validates the importance of a completely integrated marketing and advertising effort. Crown Peak conducted a study of holiday advertisers and discovered that 66% percent of online ads simply redirect users to the website home page, or a generic search result page rather than a landing page specifically tied to the ad content, message or call to action.