A lot of people are asking me about the value of social media for business to business opportunities. They hear all the hype about SM, but they are having a hard time seeing the benefit of it, especially in that B2B setting.

The real estate market was ailing and consumers everywhere were losing confidence. DeHoff Realtors knew they needed to stand out with strength, confidence and positivity in the face of a bleak looking marketplace.

Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing the services they need. This is where they find out if you are a good fit.

Winner International, the makers of The Club line of security products contacted us about updating their brand and giving their security products a fresh new look. We started with a new product called the Personal Vault. Here’s a look at the packaging, coming to a retail store near you.